Exclusively WSBJim Stengel

Jim Stengel

Global Marketing Officer, Procter & Gamble (2001-2008); Author, Unleashing the Innovators: How Mature Companies Find New Life with Startups and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

One of the world's most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.


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  • Elevate with Jim Stengel


  • Winning at Cannes


  • About Grow

  • TED: Reframing Business Around Ideals

  • People: At the Center of Everything

  • Grow: How Ideals Power Growth and Profit

  • Innovate Like a Leader


  • Unleashing the Innovators: How Mature Companies Find New Life with Startups

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    Today's mature, established companies must find ways to rejuvenate themselves--or risk losing their way. Leading business consultant Jim Stengel knows firsthand how the impossible energy and drive of a startup company can help rejuvenate an established firm. He has worked with numerous Fortune 500 brands who are learning from their alliances with entrepreneurs and startups—bridging the different worlds of young and old, large and small, to survive in a swiftly changing and increasingly complex and dynamic world. Stengel draws on his extensive knowledge of the innovation taking place in the startup world to share:

    · How legacy companies can acquire new technology and lines of business

    · Why it’s necessary to relearn the “need for speed” in order to streamline operations from within

    · How to increase strategic risk-taking to spark innovation and improve the intimacy of relationships with customers

    · How executives can improve their confidence and capability in courageous leadership


  • Where Business is Headed, and How to Lead in This New Environment

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    In this provocative session, Jim Stengel will explore his “AHA!” for where the world of marketing and brand building is going, with major themes and stories to illustrate the shift.  Based on his work with clients and the extensive research he did for his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Jim reveals how brands with an ambitious purpose, a deep sense of humanity, an “always on” mentality, and organizational energy win in the marketplace.  This interactive presentation will engage and challenge the audience to think about the implications of these changes on their brands and their organizations.


  • Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

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    Maximum growth and high ideals are not incompatible.  They’re inseparable.  Jim Stengel believes the companies that have and will continue to grow sustainably are the ideals-driven brands that inspire their customers, inspire their employees, and in the end, outperform their competitors. In a presentation based on his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, Stengel uses ten years of empirical research involving 50,000 companies to show how the world’s 50 best businesses—as diverse as Method, Discovery Communications, and Pampers—have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this engaging presentation, Stengel shows:

    • How to infuse an organization with the passion needed to win in any market condition
    • What skills leaders needs to attract buyers, retain employees and capture market share
    • How to effectively leverage technology to build an organization culture


  • A Step-by-Step Guide to Designing Your Organization for the Future

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    As Procter & Gamble’s Global Marketing Officer, Jim Stengel oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Stengel draws from this experience, his work consulting with dozens of companies, and his 25 years at P&G, to lead an interactive session showing how to prepare to lead fundamental organization change and develop a personalized methodology that participants can take with them.  The session will cover how to build capability, and behaviors of winning leaders.


  • Going “Glocal”: How to Lead a Global Brand in a More Local World

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    What are the different approaches for activating a global brand for local impact? In this challenging presentation, Jim Stengel will share proven global approaches to activation. Using actual brand examples, Jim will present framework tools to help accelerate local application, recognize challenges and barriers, and implement success measures.  Participants will be able to take away applied learnings that they can start acting on immediately.


  • The Future of Brand Building

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    The way most businesses are approaching their brands today is dated and not effective.  In this timely presentation, former Global Marketing Officer for Procter & Gamble, Jim Stengel, offers a thought-provoking call to action for today’s business leaders and marketers to put “higher ideals” at the center of everything they do.  Stengel will draw from his proprietary research that provided the base for his book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, his teaching at UCLA Anderson, and his own personal journey to give his audience: 

    • An inspirational new framework for business, which begins with uncovering a business’s higher ideal, and leads to accelerated growth/higher performance.
    • How to effectively lead within this new business framework by creating a culture that is both empathetic and performance-oriented.
    • Inspiration from real-life leaders who have brought this framework to life successfully.




  • Unleashing the Innovators: How Mature Companies Find New Life with Startups
  • Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

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