Joel Benenson

Joel Benenson

Democratic Strategist and Pollster; Worldwide Vice Chair, Burson-Marsteller Worldwide; Founder and CEO, Benenson Strategy Group

As an advisor to President Obama and Hillary Clinton, and to clients such as Toyota, Uber, Intel, NBC, AARP, Bank of America, ESPN, Panera and Procter & Gamble, Joel Benenson reveals the secrets behind effective communication and what it takes to succeed and thrive in a competitive marketplace.

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Speeches

  • Translating the Campaign War Room to the Corporate Boardroom

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    Fiercely competitive and focused on connecting clients with the right audience, Joel Benenson relays key lessons learned from presidential campaigns and while serving as a consultant to top American companies and CEOs, including Procter & Gamble’s A.G. Lafley, General Electric’s Jack Welch and AOL’s Bob Pittman. In this engaging, dynamic and informative presentation, Benenson shares with your audience what the corporate boardroom can learn from the campaign war room—and what they shouldn’t, such as:

    • How to leverage strengths, inoculate weaknesses, and identify the fault lines that shape consumers’ decision frames so your messages connect more with key audiences
    • How to set yourself apart, and the tools you need to understand your unique competitive framework
    • What it takes to frame questions to your audience so that your brand is the only answer

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  • Populism: What Corporations Need to Learn

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    For the first time ever, the average American is more concerned about falling behind than about getting ahead. Working-class Americans have led a populist surge that has disrupted the political status quo and will have real implications for business. From his early start as a beer distributor in Brooklyn to advising presidents and corporate giants, Joel Benenson has spent his career developing big-picture strategies for success while remaining in touch with his blue-collar roots, and understands that treating employees as commodities simply doesn’t work. In this thought-provoking, impassioned and candid presentation, Benenson examines why it’s time for a new strategy, what these trends mean for the future, and lays out the actions you need to take now.


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